Urban Fashion Brands for Hip Hop Fans

Hip Hop music fans have their own style and fashion trends that they choose to follow. There are a few popular and well established brands available that offer consumers many choices when it comes to achieving a personalized urban dress style that represents their hip hop fashion tastes. Clothing styles that are popular in this genre of music include Adidas, Converse Chuck Taylors, track suites and leather bomber jackets. Dressing and wearing a brand associated with this music culture complements the attitude, character and personalized expression of the consumer. The loose fitting and baggy style of some of the Adidas wear is still a popular choice for many of the fans that listen to this music.

Entire clothing lines have been dedicated to hip hop fans and the urban fashion trends. Some clothing brands have emerged as leaders in fashion niche and have achieved tremendous success in creating massive appeal in the market. Some of the successful fashion brands that cater to these fans and consumers are Phat Farm, Rocawear, Baby Phat and Sean John.

Phat Farm was launched by Russell Simons in 1992 and has achieved great success since its introduction into the fashion world. It's a brand with a mix of practicality and preppy Ivy League culture featuring some interesting polo style shirts with creative colors and patterns.

Rocawear came into existence in 1999 and immediately became a success in the urban fashion market. The brand has diversified into different sections like men's wear, kids wear etc., but the essence of the basic urban style never got lost. It was created and founded by Shawn Carter who is also known as Jay-Z. Jay Z is also a hip hop artist that is world renowned and well known in the music industry.

There is a very interesting story behind the formation of the brand Baby Phat. A runaway stage show was promoted by Phat Farm in 1998 to promote their new offerings and to create excitement around the event they arranged for the models to parade in tiny tees with the name Baby Phat embossed it. That name caught the attention of everyone present in the audience and very soon Baby Phat became a brand of its own. Kimore Lee Simmons was the reason for the success of the brand with the urban female consumers as she had the ability of combining high fashion with hip hop.

Sean John launched his clothing line in the year 1998. It has evolved through the years and has been creating trends and excitement in the urban fashion industry for both men and women. There are fresh Sean John socks, suites, ties and all kinds of clothing for those that like to be well dressed in stylish gear and attire.

These brands are well known and recognized for being providers of some of the best clothing for fans that listen to the music of this genre. They offer unique clothing featuring trendy designs and patterns that hip hop music fans will find fits their personal style. Not only is the clothing in this fashion niche simple but it is also unique, trendy and comfortable to wear.

Writing about hip hop music is a passion of mine because I enjoy the beats, lyrics and production sounds that many of the songs in this genre feature. I write to share my knowledge in this music genre with others because I believe we all grow together. I equally have a passion for all elements of this culture including fashion. I particularly enjoy writing music reviews for artists to gain their albums some exposure.